Assortment

Our wholesale tea assortment consists of over 300 varieties of tea, herbs, spices and fruits. More than 95% are certified organic.

Half are single ingredients, for example, a black Yunnan tea from China, green Rooibos from South Africa or the herb Lemon Verbena from Portugal.

The other half are blends, mixtures of ingredients, such as Witches, of black tea, cinnamon, ginger, cloves, apple and cardamom. Almost all of these blends have been conceived and composed by ourselves over the course of our 33 years of existence. But we also supply custom blends, private label, to our customers’ recipe, starting at 8 kg per blend per order.

We also sell candy products, cane sugar cubes, tea tins, from small to large, tea brewing utensils, packaging materials, blank labels and ansichT cards.

Your own assortment

We get a lot of questions about how to actually put together a nice, balanced assortment of teas for a store or a catering business. Well, go figure. Again, there are often no ready-made answers.

Often the answer also starts with yourself: what do you think is important, what market do you want to serve, etc.

What market do you want to serve? We sell tea to a very wide range of companies and institutions. That includes delis, new age stores, tea stores, health food stores, tea gardens, tourism businesses, etc. For a new age store, English Melange will not be an added value in their tea selection, but Compassion, Source, Witches and the flowering teas, for example, will be. In a tea store, a wide basic assortment is of great importance, while in a tourist business in Drenthe, Drentse Heide and Zomerbries may suffice.